It’s essential for any rapidly growing company to scale its reach cost-effectively. For Upgrade, a provider of personal loans and other financial products, this meant streamlining their creative packages as they introduced more product lines.

Upgrade

Year

2022-23

Client

Upgrade

Duration

6 Months

Services

Direct Mail, Print

Project Overview

Upgrade had been successfully mailing campaigns with ICS since 2018. Based on production data provided by ICS, Lama was able to identify opportunities for greater production efficiencies as Upgrade expanded its product line.

Our Approach

LAMA began head-to-head testing different format options across product lines. Additionally, more callouts were added to improve conversion and response rate. Over a period of 6 months of testing, we identified which form size, CTA, and offer yielded the best response rate across Upgrade’s most prominent products. We used these insights as Upgrade continued advertising additional products in the Direct Mail Channel.

Project Goals

Understand which elements were driving the response rate

Optimize creatives using successful elements

Provide Upgrade with additional creative packages to use within their champion rotation

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