Welcome to the powerhouse partnership between LAMA and ICS, one of the largest direct mail production facilities on the East Coast. Together, we bring unparalleled expertise to the table. Our track record speaks for itself, helping numerous companies develop creative strategies that make their direct mail campaigns soar.
Creative Development, Industry Insights, Optimization for Production
Unleash the power of LAMA’s partnerships and design expertise. We'll optimize your creative packages for flawless production, ensuring they not only capture attention but also align seamlessly with your direct mail budget. With LAMA and ICS by your side, your direct mail campaigns are in the most capable hands.
Our team of talented designers are well-versed in both digital and print design, ensuring your brand shines across all mediums with stunning visual appeal. From pixel to paper, we’ve got you covered.
Our home offices are located steps from ICS’s print and lettershop facility, so we have a working knowledge of postal requirements, how to optimize creative packages for production, and how to develop creatives that align with your direct mail budget.
Time to elevate your direct mail initiatives? We'll start by examining your current package design and identify opportunities to optimize production, all while reviewing what is happening in your industry and applying best practices.
When it comes to best practices, trust the experts. By applying best practices that we know boost response rates in the direct mail channel and identifying opportunities for improvement, we'll ensure your campaign stands out and delivers exceptional results.
our process
Our first opportunity is to determine if we can optimize the current package design to lower the cost per piece and establish a creative baseline.
We look to add elements that we know increase response rate in the direct mail channel and evaluate the competitive landscape to see what additional elements we can improve.
We work towards establishing a creative baseline, so we can then test premium elements such as tip on card, heavy buckslip, full flood OE, etc. to see what kind of impact they have on response rate.
How do you measure the success of your marketing campaigns?
We use a combination of key performance indicators (KPIs), such as website traffic, conversion rates, ROI (Return on Investment), and other relevant metrics, to evaluate the success of our campaigns. We provide regular reports to track progress.
Do you work with small businesses or only larger enterprises?
We work with businesses of all sizes, from startups to established enterprises. Our strategies can be tailored to suit the unique needs and budgets of small and large businesses alike.
What is your pricing structure?
Our pricing varies depending on the services you require, the scale of your project, and your specific goals. We offer both customized packages and flexible pricing options to meet your budget.
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