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What Every Marketer Needs to Know

Discover the major transformations in SEO, AI-driven search, and content strategy, and learn how to sort out the noise from actionable insights.

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The Shifting Nature of Organic Search in 2025

Introduction

SEO is no longer just about keywords and backlinks. The rise of AI chatbots and search tools has created one of the biggest disruptions in the industry’s history. This whitepaper explores the key questions facing SEO professionals and brands today.

  • Will businesses still be able to capture Google search traffic at past levels?
  • Can SEO professionals prove their value as AI-driven results become less predictable?
  • How does attribution change when visibility depends more on brand mentions than clicks?
  • What does the future of search look like?

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what we do

40%

The amount of times Reddit was cited on LLMs (ChatGPT, Perplexity, AI Mode, AI Overviews).

24%

Increase in clicks year over year after making site architecture and AI optimization improvements.

20%

Forecasted growth in the SEO industry by 2030.

key takeaways

Content Recency Rules: Why refreshing content regularly is more important than ever.

AI-Ready Structuring: How to make your content readable for machines and humans.

Intent-Driven Optimization: Why conversations matter more than keywords.

Brand Mentions & Authority: How multi-channel visibility drives AI credibility.

Technical SEO & Crawlability: Ensure AI and search engines can actually find your content.