Good Funding

Good Funding was created by a core group of like-minded people — people who believe in being good to ourselves, to one another and to our partners and customers.  We make good decisions based on sound data.  And we provide the funding that empowers small businesses to move forward.  For us, good is the journey – and great is the reward.
Year

2022

Client

Good Funding

Project Type

Art Direction, Identity, Website

Project Overview

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Challenge

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Services

Art Direction
B
UX/UI
Content Creation
Client communication
Development

Research & Planning

Gaining insight & empathy

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Site Map

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Wireframes

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Design System

Simplifying complexity

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Logo

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Typography

Two contrasting typefaces were chosen for both their aesthetic appeal and readability at small scales.

Secondary Typeface

Body copy, infographics, captions

Primary Typeface

Display text and ALL headlines

Acumin Pro Semi-Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Playfair Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Playfair Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Acumin Pro Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Acumin Pro Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Color Palette

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Forest

R: 36
G: 48
B: 58

C: 84
M: 68
Y: 54
K: 55

Hex Code:
#24303a

Dark Slate

R: 66
G: 82
B: 98

C: 79
M: 61
Y: 44
K: 26

Hex Code:
#425262

Zenith

R: 166
G: 193
B: 206

C: 37
M: 13
Y: 13
K: 0

Hex Code:
#a6c1ce

Alice Blue

R: 215
G: 233
B: 238

C:
‍M: 1
Y: 4
K: 0

Hex Code:
#d7e9ee

Golden

R: 250
G: 209
B: 105

C: 0
M: 18
Y: 78
K: 0

Hex Code:
#fad169

Coral

R: 255
G: 113
B: 123

C: 0
M: 74
Y: 38
K: 0

Hex Code:
#e1717b

Final Design

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