Good Funding

How we made B2B lending Good & Fun

At GoodFunding, good is personal. They believe in being good to themselves, good to one another and good to their partners and customers. Together we defined the elements of their value proposition and brought the brand to life. As a new company GoodFunding needed a website that would scale with the brand them as they grew.

To begin, we created a Temporary Minimum Viable Product (MVP) to establish an online presence and gain user insights and data. Our overall goal with the MVP was twofold; Keep site lean and flexible, but also maximize the amount of findings within their client base and gain valuable data/user insights to help ensure that the full-site addresses any UX/UI issues from the user.

Over a 2 month period we were able to both establish a brand identity & MVP for GoodFunding.