RateWorks is a financial services company focused on car refinancing for drivers with poor credit. LAMA assisted RateWorks with both strategizing and implementing digital and direct marketing initiatives.

Website development

RateWorks needed a new website that could tell their story, support their external application and, scale with the growth of the organization. After conduction a discovery session with both the marketing & application development team we were able to develop a site that was uniquely their own.

Developed social media channels and content

• Optimized recommended channels to help grow brand awareness.
• Established key messages for all social channels
• Created unique visual assets (images, illustrations & video) tailored to the RateWorks Brand

Established a DirectMail Strategy

By integrating DirectMail as a marketing channel we were able to take their online messaging offline to make a greater impact.

• Established DM Audience & cadence
• Created visuals and messaging 

SEO 

• Elevated SEO website rating from 45 - 89
• Incorporated Keywords into Meta Data
• Added Schema micro data to elevate our SERP ranking
• Performed weekly competitor content audits
• Grew organic traffic 650%

Established MarketingAutomation

By automating typical marketing processes, we are able to engage with the customer on a consistent basis, keeping RateWorks top of mind.